Head of Operations
Emil is an experienced manager in marketing and software development with such companies as Coca Cola, Össur, and Teymi (now Advania). He has also been an active private investor in Iceland and has served on the board of several large companies in real estate development. Ask him anything about the Snæfellsnes peninsula, the best fly-fishing spots in Iceland, or golf.
Head of Product & Business development
As part of his role leading product teams in the tourism and finance industries, Einar has flown more than 600.000 km and visited over 80 cities in 30 countries in the last few years. Everywhere he goes he tries to discover new and local experiences and can easily provide you with a list of the world’s best coffee shops and dining experiences.
Head of Content Marketing
Alison has lived in Iceland for 18 years, but has also become local in other cities including Berlin, Paris, and Halifax (in Canada where she grew up). She lives a double life as a techie and a musician. She’s a fixture of the Reykjavik music scene and will be able to tell you without any difficulty where to buy vinyl records or guitar strings in just about any city in Europe or North America.
Advisor / Local Expert
Sam is a London born writer/poet, ruled by an insane wanderlust and a passion for walking barefoot in the grass. Though he grew up in South London he has made his home in various locations around the UK but has now made his way to Iceland to start a whole new chapter. His greatest weakness' include: his inability to resist a great pun and a good cup of tea. You will often find him walking about the streets of Reykjavik looking for poetical inspiration in the street art and history of the capital or just as likely looking for some crazy new adventure to get mixed up in. He is the guy to ask for the best sights and experiences found off the beaten path.
Advisor / Local Expert
Viktoria has recently been travelling around Europe, most of the time with only a single backpack and a tent. Hiking on Iceland's less known paths and volunteering on farms have led her to decide to settle down in the country. Her strong traveller mindset is coupled with a wide range of knowledge of locals and bloggers. She is a one stop shop for all the best information about the Icelandic wilderness, she knows a myriad of hidden treasures and will surely surprise you with some of her lesser-known secrets.
There is no better way to experience a new city than to have people on the ground who have lived there showing you around. With their help, you find all the gems that a casual tourist might not find on their own.
GetLocal was started by some avid travellers who felt that tourists needed to get a more local feel to the advice when visiting Iceland (and abroad) without sacrificing the type of customer service and high-quality products that they were accustomed to building in their many years of combined experience in software and website development. The result is what you have on this site - quality tours with great writing and photography and excellent customer service.
Our mission is to bring you the best experience that you can have when booking tours and to help you to find the exact experience that you want to have with the help of people who have been living here for years. A truly local experience.
GetLocal is registered in Iceland as Nimius ehf., corporate id: 671016-0680, vat # 126151, and is a fully licenced information and booking office by the Icelandic Tourist Board