About us

There is no better way to experience a new location than to get local advice from someone you can trust. With local advice and recommendations, you can find hidden gems and have a better experience.


Getlocal is an Icelandic TravelTech startup founded by some seasoned travellers who know how hard it is to find good local advice from people they can trust and have  similar tastes and interests. Our mission is to bring together travellers and locals in order to help travellers have the best experience by finding advice and recommendation from similar people.

Emil Emilsson

Head of Operations

Emil is an experienced manager in marketing and software development with such companies as Coca Cola, Össur, and Teymi (now Advania). He has also been an active private investor in Iceland and has served on the board of several large companies in real estate development. Ask him anything about the Snæfellsnes peninsula, the best fly-fishing spots in Iceland, or golf.

Einar Þór Gústafsson

Head of Product & Business development

As part of his role leading product teams in the tourism and finance industries, Einar has flown more than 600.000 km and visited over 80 cities in 30 countries in the last few years. Everywhere he goes he tries to discover new and local experiences and can easily provide you with a list of the world’s best coffee shops and dining experiences.

Hye Joung Park

Hye Joung Park

Account manager

Hye Joung first came to Iceland 20 years ago as a cultural exchange student and has been living in Iceland since then. She graduated from the Iceland Academy of the Arts and is a certified licensed guide. Hye Joung wrote a book introducing Iceland to Korea in 2016 and has worked with various broadcasting services, ex. KBS, MBC, SBS, tv N as a local coordinator for the S.Korean market.  

About GetLocal

GetLocal is a registered Information Office by the Icelandic tourist BoardGetLocal is a fully licensed booking office by the Icelandic Tourist Board Getlocal is an Icelandic startup in travel technology and a licenced booking office. Our goal is to bring you the best experience that you can have when booking tours and to help you to find the exact experience that you want to have with the help of people who have been living here for years.

GetLocal is registered in Iceland as Getlocal ehf., corporate id: 671016-0680, vat # 126151, and is a fully licenced information and booking office by the Icelandic Tourist Board

Getlocal Africa

If you are looking for tours and activities in South Africa our sister company has a great selection of multi day tours and safaris from Johannesburg, Cape Town and Durban as well as wonderful trips to the Indian ocean and Victoria Falls


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